Numerous clients across a broad spectrum of industries (including software, professional services, construction, and healthcare) have turned to 5280 Accelerator for our unique ability to align sales and marketing people, practices, and tools. Not only did they desire leads, but they understood that with a successful marketing program, they needed internal systems to transform interest into sales. We are about more than “just a pretty campaign.” We help build the processes and the tools needed to get results.

We’re “all in” when it comes to our approach because our goal is to see results. Because we help clients, not only with exceptional marketing but also with infrastructure, tools, and processes, they are able to make sales and marketing hum and win more deals.

One of our clients was working on creating a unique market position and establishing themselves as a pioneer in their market space. They needed to fill their sales funnel with hard-to-reach senior level executives and reduce their sales cycle.

After working with 5280 Accelerator, the owner called the blog content guidance “brilliant” and was happy with the results of A/B subject line testing on the email campaigns—which has led to email opens and click-throughs consistently exceeding goals by 110-300%.

A concrete repair and waterproofing company was growing and focusing their attention on establishing and maintaining solid relationships with prospects, clients, and vendors. Sales had predominantly been made through ongoing relationship-building yet there was no consistent way of keeping track of conversations or documenting next steps.

Inconsistent customer touches have been replaced with a repeatable, tracked process where anyone can know any customer’s status at any time. We implemented a new CRM system that enabled the client to track prospects through the funnel and use it as a tool for setting goals and reporting activities during their sales meetings.

A transportation broker provides trucks to move U.S. produced goods from point A to point B, and wanted to grow customer contracts in order to justify expanding their office into other states.

A strategic marketing plan was developed to unify the messages, define a target market, and create sales and marketing alignment. With a clear understanding of the target market’s pain points, the competitive landscape, and the company’s “#1 thing”, the company is on its way to growing through a focused approach.

A company focused on injury prevention in the workplace wanted to expand their business. Their services had proven successful in the construction marketplace. They wanted assistance expanding to reach companies with office workers.

Once the client made the product development changes based on 5280 Accelerator’s recommendations, in a mere 6 weeks, the company had a new logo and website and was live to its new market. The owners said, “Thank you all so much for your hard work. We are truly grateful and excited! You all have been a pleasure to work with. We are excited to do more business with you as we grow!”

A company that helps business owners find business buyers wanted to help their sales team be more efficient. Individual brokers were making their own marketing materials, resulting in differing approaches, messaging, and look and feel, while also taking time away from their time with clients.

The new website, logo, and sales tools provided a fresh look and consistent messaging for clients to understand what sets this company apart. The first month of outreach resulted in the acquisition of 3 new clients.

A 20-year old business had outgrown their name. Over the years, as they grew and new capabilities were added, they felt their name no longer encompassed all they offer.

The relaunch event was widely attended and the transition was well-received by internal and external audiences. The Founder had the opportunity to express his appreciation for the company’s growth, success and legacy to the employees, clients and partners who attended, while the President unveiled the new identity. That same evening, the new website launched and everyone was presented with new business cards, shirts and gifts showcasing the company’s new brand.

An 11-year old non-profit felt its logo and website were outdated and unable to attract their senior executive business leader audience. They chose 5280 Accelerator to refresh their brand and provide a website that would clearly convey their mission with a fresh look and modern, easy-to-use functionality. The bigger challenge was that their Annual Members Dinner was already scheduled – with the Governor attending as one of the featured speakers – and only two short months away.

Our client said, “We couldn’t have asked for better partners to work with or a smoother process. The 5280 Accelerator team delivered high quality work within a fast-paced timeline, and we are grateful for your amazing work and partnership!”  Within 2 weeks, the client had a complete Marketing Plan and strategy that included a tagline, target persona, unified messaging, and SWOT. In a mere 6 weeks, under an accelerated schedule, 5280 Accelerator delivered a new logo, website and PowerPoint template that they unveiled at their annual member meeting attended by Colorado’s governor.

In the disrupted market of 2020, an entrepreneur was ready to launch a new company as quickly as possible. 5280 Accelerator partnered with them to develop a strategic marketing plan, complete with messaging, target audience definition and competitive analysis so they were armed with a playbook to launch their company and go-to-market in one month!

In 25 business days, 5280 Accelerator provided a comprehensive and complete strategic and tactical plan – everything our client needed to bring the new company to market. The owner said, “Thank you so much for your strategy and proposal. I love working with you. I am excited to execute on the strategy you so clearly developed” and she was off and running, bringing her vision to life!

A new owner purchased an established 30-year-old company and wanted to expand it from their existing government-based customers to also reach the private sector. 5280 Accelerator helped them re-position their offering and messaging to appeal to this new audience. Providing a competitive overview and thorough SWOT analysis, 5280 Accelerator partnered with them to uncover the best opportunities and create a marketing program that would launch the company to their new prospects.

Even though they had recently done an offsite to revise their mission, our client was impressed with how well the new vision, mission and tagline captured their essence and expressed what they had been trying say. They said, “we’ve had difficulty explaining our customization and value in our proposals” and felt the clarified product offering and messaging would make that easier and more consistent. They agreed the action paths were essential for reaching a new audience and closing new business.

Having just signed the papers for the purchase of a 50-year-old B-to-B services company, the new owner and investor turned to 5280 Accelerator to create a Quick-Start Marketing Plan to help them develop a roadmap to hit the ground running. In just 25 business days, we renamed the business, designed a new logo and branding, and completed a relaunch plan. In another 15 business days we designed and launched their new website. Altogether, they were ready to meet their customers and generate new business in 40 business days!

Initially the owner and investor felt it would cost too much and take too much time to consider renaming the company. However, 5280 Accelerator recognized the name was difficult to spell and the URL was not obvious – presenting a deficit when reaching new markets in the digital age. Given their expansion goals to go to new geographies and new industries and the fact that they had already decided to re-design the logo, 5280 Accelerator explained that the re-launch was the most opportune time to give the company a new name that was clear and tied to a strong URL.

This multimillion-dollar software integrator came to 5280 Accelerator because they felt they were being “out-marketed” by their competitors. They saw their marketing efforts as scattered and were unable to gauge which were effective or determine how to focus them. Our team started at the beginning – with a Marketing Plan.

This company gained not only their marketing road map, but the ability to edge out the competition during a pivotal market shift. Due to 5280 Accelerator’s thorough and thoughtful SWOT analysis, the client was able to strike quickly to position themselves advantageously when a potential Threat came a reality.

A boutique professional services firm was seeking to double their revenue and broaden their client base over the next 2 years. They have a visionary leader and an abundance of ideas, yet didn’t know where to start and what to implement. They were also unclear about how to reach and close prospects and feared they lacked clarity in the presentation of their offerings. The team at 5280 Accelerator started by developing a Strategic Marketing Plan to define the audience, clarify the messaging, and uncover priorities to determine best first steps.

The client stated that they really appreciated 5280 Accelerator’s sound process and clear timelines. They had worked with a branding agency in the past yet felt that 5280 Accelerator took their plan to the next level by providing the focused direction, review of results, and measurable actions that they needed to move ahead.

It is not uncommon for companies preparing to sell in three to five years to seek our expertise and guidance. These companies typically have a founder who has led and grown the company through many years, is preparing to exit, and wants help optimizing the value of the business prior to its sale.

Feedback from the client included comments such as, “You said what I’ve been trying to say for years but didn’t have the words. How you describe us is exactly the company I’ve known we could be.”