Challenge
An executive coaching firm is creating a unique market position and establishing themselves as a pioneer in their market space. They needed to fill their sales funnel with hard-to-reach senior level executives and reduce their sales cycle.
Solution
- After establishing their revenue and pricing model and revising their messaging and website, 5280 Accelerator implemented a regular, ongoing campaign designed to reach their target audience with a compelling, differentiated message.
- We deliver an outreach program which includes email and LinkedIn campaigns and blog posts—all with analytics to track the effectiveness of every tactic.
Results
The owner called the blog content guidance “brilliant” and was happy with the results of A/B subject line testing on the email campaigns—which has led to email opens and click-throughs consistently exceeding goals by 110-300%. The focused tactics are effectively filling the funnel and 80% of the leads are qualified. 50% of the initial screening calls are converting to leads and the lead-to-client close cycle for a recent client acquisition was reduced from 18 months to 50 days.