Challenge:
A transportation broker provides trucks to move U.S. produced goods from point A to point B, nationwide. Having access to more trucks provides their customers with greater flexibility when transporting goods. The client wanted to grow customer contracts in order to justify expanding their office into other states.
Solution:
5280 Accelerator built a strategic marketing plan to:
- Unify the company’s mission, values and goals
- Identify the target audience and their pain
- Differentiate from the competition with a SWOT analysis and value proposition
- Create a 90-day tactical plan to align marketing and sales activities in order to reach the target audience in the new markets
Results:
A focused approach on prospects within certain defined industries and a single new geography was developed. Once the new market proved to be successful in that new geography and an office opened, the same tactics would be deployed in the next targeted market in order to validate opening an additional office. The competitive landscape was researched and a SWOT analysis uncovered the company’s mission and their “#1 thing” to communicate to prospects. The completed plan left the owner stating, “I want to do business with our company!”