Challenge
A company that helps business owners find business buyers wanted to help their sales team be more efficient. Individual brokers were making their own marketing materials, resulting in differing approaches, messaging, and look and feel, while also taking time away from their time with clients.
Solution
- Providing a comprehensive Marketing Plan, 5280 Accelerator defined the company’s value proposition and competitive differentiation.
- The company lacked a logo, so 5280 Accelerator’s creative team designed a logo that fit their brand position and set them apart.
- We also rewrote and redesigned their website to align with their new brand and incorporate their messaging.
- We unified their sales tools for message consistency and conducted lead generation activities through social media and email marketing.
Results
The new website, logo, and sales tools provided a fresh look and consistent messaging for clients to understand what sets this company apart. The first month of outreach resulted in the acquisition of three new clients.