Challenge

An 11-year old non-profit felt its logo and website were outdated and unable to attract their senior executive business leader audience. They chose 5280 Accelerator to refresh their brand and provide a website that would clearly convey their mission with a fresh look and modern, easy-to-use functionality. The bigger challenge was that their Annual Members Dinner was already scheduled – with the Governor attending as one of the featured speakers – and only two short months away.

Solution

  • 5280 Accelerator got right to work and developed a comprehensive marketing strategy that unified their mission, values and goals; while uncovering untapped opportunities and clarifying priorities with a thorough SWOT analysis.
  • We clarified their target audience persona and developed a tagline, value proposition and high-level differentiation messaging to attract this audience.
  • 5280 Accelerator’s creative team developed a new, modern logo to appeal to the target audience.
  • Our web development team designed and launched an impactful, simple-to-navigate website that eliminated the need for the multiple, incomplete a
  • nd disjointed websites they were managing.
  • Using the new logo and guidelines, 5280 Accelerator provided a complete set of rebranded materials including a new PowerPoint template, redesigned brochures, Zoom background, new business cards, thank you notes and promotional items.
  • To ensure consistent voice and elevate their message to their target audience, 5280 Accelerator authored their first-ever blog campaign and took over the non-profit’s social media posting.

Results
Our client said, “We couldn’t have asked for better partners to work with or a smoother process. The 5280 Accelerator team delivered high quality work within a fast-paced timeline, and we are grateful for your amazing work and partnership!”  Within 2 weeks, the client had a complete Marketing Plan and strategy that included a tagline, target persona, unified messaging, and SWOT. In a mere 6 weeks, under an accelerated schedule, 5280 Accelerator delivered a new logo, website and PowerPoint template that they unveiled at their annual member meeting attended by Colorado’s governor.