Challenge
A 20-year old business had outgrown their name. Over the years, as they grew and new capabilities were added, they felt their name no longer encompassed all they offer.
Solution
- The creative team at 5280 Accelerator helped the company reposition with a new name and logo that represented their key differentiators while appealing to their industry and tying to their legacy.
- We created a new website with new content that highlighted the value proposition and competitive differentiation that we developed in their marketing plan.
- We planned a company relaunch at a 20-year anniversary event which celebrated their employees, clients, and partners.
Results
The relaunch event was widely attended and the transition was well-received by internal and external audiences. The Founder had the opportunity to express his appreciation for the company’s growth, success and legacy to the employees, clients and partners who attended, while the President unveiled the new identity. That same evening, the new website launched and everyone was presented with new business cards, shirts and gifts showcasing the company’s new brand.