Challenge
A boutique professional services firm was seeking to double their revenue and broaden their client base over the next 2 years. They have a visionary leader and an abundance of ideas, yet didn’t know where to start and what to implement. They were also unclear about how to reach and close prospects and feared they lacked clarity in the presentation of their offerings. The team at 5280 Accelerator started by developing a Strategic Marketing Plan to define the audience, clarify the messaging, and uncover priorities to determine best first steps.
Solution
- We provided a client mix, growth roadmap, that defined who to target and messaging that would address the pain points and desires of decision makers and compel them to take action.
- We worked with the client’s team to clarify their offering and define what truly sets them apart in the marketplace. Then we updated their website and prospect pitch to tighten their messaging, making it easy to understand and how to proceed with next steps.
- We provided a tactical outreach roadmap, including a timeline and measurable review phases. This provided focus along with results that demonstrate what is working in order to maximize their marketing efforts and spend.
Results
The client stated that they really appreciated 5280 Accelerator’s sound process and clear timelines. They had worked with a branding agency in the past yet felt that 5280 Accelerator took their plan to the next level by providing the focused direction, review of results, and measurable actions that they needed to move ahead.
Many companies suffer from an over-abundance of ideas and “shiny object” syndrome. Getting help with a clear roadmap saves time, conserves effort, and maximizes marketing spend.