What do you do when a market shifts? When a competitor switches gears or merges out of the blue? When something in your “Threats” column becomes a reality? That is the time to pivot. A perfect example is the astonishing changes we’ve recently witnessed in the political arena. The President dropped his bid for re-election
Whether you’re the owner of a small, entrepreneurial business or a leader at a large, multimillion dollar company, understanding and managing the flow of sales prospects is imperative for growth. In today’s ever-evolving tech space, we are fortunate to have tools that help manage the growing number of contacts that need to be nurtured to
Challenge Numerous clients across a broad spectrum of industries (including software, professional services, construction, and healthcare) have turned to 5280 Accelerator for our unique ability to align sales and marketing people, practices, and tools. Not only did they desire leads, but they understood that with a successful marketing program, they needed internal systems to transform
There are three things we regularly hear from business owners who are struggling to grow their companies: 1. We want to grow but don’t have the time or budget to dedicate to marketing. 2. We are doing some marketing but we don’t know how to measure it. 3. We are doing some marketing but we’re
Ever get stuck? We all do. Sometimes it’s simply because we are paralyzed by the need for perfection. Simon Sinek, author of Start with Why says that “progress is more important than perfection.” It sounds easy, but where do you begin? Personally, it has taken me decades to grasp this concept – and I’m still
Business moves at light speed and most business leaders feel as if they’re constantly playing catch-up. That’s why pausing to plan in Q4 is critical. Following three simple steps will help you get ahead of the curve and have a smoother, more successful 2023. A common question from business leaders is how to best focus
I’m honored to be part of a pretty amazing mastermind group made up of business owners who run some very impressive companies. We gather monthly to track our goals and air our issues in a safe and confidential environment, learning from one another and having a laugh or two. Not breaking any confidences, one of
The old adage goes: it’s all about who you know. If you’ve owned a business for any length of time, you’ve seen this play out time and again and understand that networking is invaluable. While marketing gets the name of your company top-of-mind, networking puts the face of your company in front of those who
When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
Challenge A boutique professional services firm was seeking to double their revenue and broaden their client base over the next 2 years. They have a visionary leader and an abundance of ideas, yet didn’t know where to start and what to implement. They were also unclear about how to reach and close prospects and feared
