Whether you’re the owner of a small, entrepreneurial business or a leader at a large, multimillion dollar company, understanding and managing the flow of sales prospects is imperative for growth. In today’s ever-evolving tech space, we are fortunate to have tools that help manage the growing number of contacts that need to be nurtured to
If you’ve ever been part of a company whose sales and marketing teams tend to finger-point, you’re not alone. While each function is responsible for driving customer acquisition and revenue, each plays a different role towards that goal. When things go wrong and goals are missed, the blame game ensues! Unfortunately, once started, it’s a
Companies large and small are harnessing the power of LinkedIn’s network to market services, provide thought leadership, and make connections with people and companies they want to know. In my last blog, I detailed how to ensure your LinkedIn profile is complete, accurate, and impactful. Those steps provide the foundation you need before implementing any
