2019 is halfway through, and just like every other year, the second half of the year (for me, at least) seems to go by much quicker than the first! Thankfully summertime tends to help us get in the mindset of slowing down – at least a little – from the busyness of life. It can
Hello summer! A season famous for road trips, family vacations, camping, and everything in between, it’s a great time to take a step back from the busyness of life to breathe and relax. For businesses, summer is also the perfect opportunity to look at the bigger picture, evaluate your goals, and make sure your marketing
I was recently honored to sit on a discussion panel for the National Trusted Advisors Conference where I fielded questions about my favorite topic: smart and effective marketing. Even though I was amongst a roomful of savvy, seasoned entrepreneurs and successful small to mid-size business owners, more than a few people still had a palpable
The popularity of Marie Kondo’s book, The Joy of Tidying Up, in addition to her new Netflix series of the same name, has started many people thinking about the material things in their homes that spark joy. Her premise is, if it sparks joy, keep it; if it doesn’t spark joy, thank it for its
Tom and I recently returned from a week-long vacation in Costa Rica, one of our most favorite places to go to unwind and unplug. We spent our days walking the beach, lounging in the pool, hiking, snorkeling, and practicing our Spanish with the locals. One late afternoon, we decided to venture off in our little
As a marketer, I’m always wondering what makes people buy what they buy. Are they attracted to the packaging? Do they have affinity towards the brand? Does the price fit their budget? Does it solve their unique problem better than a competitor’s offering? We’re all consumers of things, whether we’re consuming them on a personal
I love this time of year. The New Year! Maybe it’s because of the way the stars are aligned (I’m a Capricorn), or perhaps it’s the sense of having a fresh start. Maybe it’s having the opportunity to put away all the Christmas decorations, get organized, and have my clean, tidy house back. Whatever it
Are you attracting the right clients? As we make plans for the coming year, now is a great time to take stock of your client base and think about who you want (and don’t want) to work with in 2019. Sometimes we might find ourselves saying yes to prospects who don’t necessarily fit our ideal.
I’m a big believer in living a life on purpose. You’ve undoubtedly heard all the clichés before: You’ve only got one life, make it count. Live the life of your dreams! Today is the first day of the rest of your life. While these may seem trite because of their overuse, and seemingly disconnected from
As business owners we are steeped in the philosophy that a great strategy is critical to our success. And that’s true. You need a plan that addresses the specifics of how you will promote and grow your business. But developing your strategy – your North Star – is not a simple task. It requires that
