Working from home – it sounds wonderful! But if you’ve suddenly found yourself expected to work where you live, you may have also found that it’s not as easy as you might have expected, and that there’s a learning curve. Some of the challenges of working at home include the tendency to think you can
Challenge A concrete repair and waterproofing company is growing and focusing their attention on establishing and maintaining solid relationships with prospects, clients, and vendors. Sales had predominantly been made through ongoing relationship-building yet there was no consistent way of keeping track of conversations or documenting next steps. Solution 5280 Accelerator helped the client uncover gaps
I was speaking with a colleague…safely distanced via the phone, of course…about these unprecedented times we are navigating and how people’s true colors come out in times of crisis or uncertainty. We each shared inspiring stories about our clients who are making a difference – doing pro bono work for customers who were feeling the
Challenge An executive coaching firm is creating a unique market position and establishing themselves as a pioneer in their market space. They needed to fill their sales funnel with hard-to-reach senior level executives and reduce their sales cycle. Solution After establishing their revenue and pricing model and revising their messaging and website, 5280 Accelerator implemented
Artificial Intelligence. Chatbots. Video marketing. Backlinking and influencers. Voice search and smart speakers. It seems that the latest marketing trends change by the hour, and it’s getting more difficult to stay on top of what we, as small business owners, should be focusing on when trying to get the word out about our products and
Preparing for the new year, I spent some time reflecting on how 2019 was a year of tremendous learning and growth for our company. We had some really high highs – and some low points too – but ultimately, everything we experienced was pushing us in the right direction all along. In 2019 we set
As the saying goes, “If you’re not growing, you’re dying.” That is true in life and work, and with the new year upon us, it’s a perfect time to set your strategy for growth. Creating a plan for the year, results in a roadmap from which you can track your success – and without which
It is my experience that nearly every business owner, looking to ramp up their marketing efforts, assumes they need a new website. Certainly, there are many that do - like the bighearted CEO whose questionably talented nephew built his clunky e-commerce site, or a business with one of those first-generation websites – garish and sophomoric,
While on the phone with my Mom today, she told me about her recent trip to Florida where she and my Dad met their friends, Margo and George, for 10 days of warmth and relaxation. She said that over dinner one evening, she had described for her friends her process for making weekly meal plans
As we enter into the last month of Q3, now is the perfect time to take stock of what you’ve accomplished this year and what’s still at the top of your to-do list. What’s the one thing you really need to finish in 2019? If you wrote down your goals at the beginning of the
