When it comes to businesses shopping for products or services, it’s always a buyer’s market. Savvy business owners know that their competitors are wooing the same buyers, so in order to set themselves apart from the pack, they must get into the buyer’s brain. There are four typical steps a business buyer goes through on
Who doesn’t want to be prepared? It’s a natural instinct for survival. And when it comes to the businesses we lead, we want them to not just survive, but thrive! So, as the bells of uncertainty in our world and economy begin to toll once again, it’s a natural and healthy response to assess where
In today’s highly digital, ever-changing world, businesses that sell to other businesses (B2B) face a multitude of marketing channels, tactics, and platforms as options to reach their target. The good news is that there are many ways to reach your target audience effectively – the bad news is that the best path is often unclear.
When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
Challenge It is not uncommon for companies preparing to sell in three to five years to seek our expertise and guidance. These companies typically have a founder who has led and grown the company through many years, is preparing to exit, and wants help optimizing the value of the business prior to its sale. Solution
