Marketing Strategy

9:21 am 12 29 2021

Help us increase the value of our business to prepare for its sale.

By |2021-12-29T11:18:02-07:00December 29th, 2021|Brand, Competitive Analysis, Marketing Strategy, Messaging, Social Media Marketing, SWOT|

Challenge It is not uncommon for companies preparing to sell in three to five years to seek our expertise and guidance. These companies typically have a founder who has led and grown the company through many years, is preparing to exit, and wants help optimizing the value of the business prior to its sale. Solution

5:51 am 10 31 2021

Help us plan, focus, and measure so we can grow quickly.

By |2021-12-13T17:07:16-07:00October 31st, 2021|Content Development & Messaging, Marketing Strategy, Small Business Growth, Target Audience|

Challenge A boutique professional services firm was seeking to double their revenue and broaden their client base over the next 2 years. They have a visionary leader and an abundance of ideas, yet didn’t know where to start and what to implement. They were also unclear about how to reach and close prospects and feared

7:55 pm 08 31 2021

We need a marketing road map to keep our efforts focused.

By |2021-12-13T17:07:30-07:00August 31st, 2021|Content Development & Messaging, Marketing Strategy, SWOT, Target Audience|

Challenge This multimillion-dollar software integrator came to 5280 Accelerator because they felt they were being “out-marketed” by their competitors. They saw their marketing efforts as scattered and were unable to gauge which were effective or determine how to focus them. Our team started at the beginning – with a Marketing Plan. Solution We showed them

4:58 am 07 1 2021

We just bought a business. How do we grow it?

By |2021-12-13T17:07:43-07:00July 1st, 2021|Branding & Logo Design, Content Development & Messaging, Marketing Strategy, Target Audience|

Challenge Having just signed the papers for the purchase of a 50-year-old B-to-B services company, the new owner and investor turned to 5280 Accelerator to create a Quick-Start Marketing Plan to help them develop a roadmap to hit the ground running. In just 25 business days, we renamed the business, designed a new logo and

2:28 am 06 1 2021

Marketing: In-House vs Outsourced – What’s Right for You?

By |2021-06-01T02:28:09-06:00June 1st, 2021|Marketing Strategy, Small Business Growth|

When it is time to focus on growing your company strategically, marketing is the next logical step. Companies ready for growth inevitably face the daunting task of deciding whether to hire a marketing agency or do the marketing in house. How do you decide what’s right for you? The reality is that you face a

7:49 am 04 26 2021

How do we pivot to launch our company to a different market?

By |2021-12-13T17:07:56-07:00April 26th, 2021|Branding & Logo Design, Content Development & Messaging, Marketing Strategy, Target Audience|

Challenge A new owner purchased an established 30-year-old company and wanted to expand it from their existing government-based customers to also reach the private sector. 5280 Accelerator helped them re-position their offering and messaging to appeal to this new audience. Providing a competitive overview and thorough SWOT analysis, 5280 Accelerator partnered with them to uncover

7:14 pm 02 25 2021

How do we launch our new start-up company quickly?

By |2021-12-13T17:05:13-07:00February 25th, 2021|Company Launch & Start-up Company, Competitive Analysis, Marketing Strategy|

Challenge In the disrupted market of 2020, an entrepreneur was ready to launch a new company as quickly as possible. 5280 Accelerator partnered with them to develop a strategic marketing plan, complete with messaging, target audience definition and competitive analysis so they were armed with a playbook to launch their company and go to market

11:15 am 12 15 2020

How can we modernize our look and unify our message to attract the right audience?

By |2020-12-22T08:27:01-07:00December 15th, 2020|Branding & Logo Design, Marketing Strategy|

Challenge An 11-year old non-profit felt its logo and website were outdated and unable to attract their senior executive business leader audience. They chose 5280 Accelerator to refresh their brand and provide a website that would clearly convey their mission with a fresh look and modern, easy-to-use functionality. The bigger challenge was that their Annual

12:49 pm 09 30 2020

How can we unify our sales team’s efforts and messages?

By |2020-11-26T14:20:24-07:00September 30th, 2020|Branding & Logo Design, Marketing Strategy, News & Updates, Sales Process Alignment, Website Design|

Challenge A company that helps business owners find business buyers wanted to help their sales team be more efficient. Individual brokers were making their own marketing materials, resulting in differing approaches, messaging, and look and feel, while also taking time away from their time with clients. Solution Providing a comprehensive Marketing Plan, 5280 Accelerator defined

6:44 pm 08 27 2020

How to Get Off the Island – 3 Tips for Rescuing Your Marketing Programs

By |2020-08-27T18:45:37-06:00August 27th, 2020|Marketing Strategy, Small Business Growth|

If you’re all alone, stuck on a deserted island in the middle of the ocean, what three things would you want to have with you? Food, water, and a tent – or a speedboat, gas, and a life vest? The answer depends on whether you want to get off the island! Businesses get stuck on