Challenge Numerous clients across a broad spectrum of industries (including software, professional services, construction, and healthcare) have turned to 5280 Accelerator for our unique ability to align sales and marketing people, practices, and tools. Not only did they desire leads, but they understood that with a successful marketing program, they needed internal systems to transform
I had lunch with a long-time client and business owner last week who was thrilled that a prospective customer called them out of the blue. He marveled that the prospect reached out to him without any prodding. It was like magic. We hear this a lot, and each time we chuckle a little because what
Just as you don’t get a rocket to its destination without a solid blueprint, detailed trajectories, and the right fuel, you don’t get great marketing without a plan, the best tactics, and a way to measure results. In business, starting with a plan creates a clear path forward and propels progress. Why is a Marketing
We talk with a lot of business owners, and many are keenly aware when they need marketing help. Typically, some or all of the following issues exist within their company: 1) Declining sales 2) Lack of brand awareness 3) Little insight into what’s working or not working. 4) Inconsistent messaging 5) Difficulty reaching their ideal
There are three things we regularly hear from business owners who are struggling to grow their companies: 1. We want to grow but don’t have the time or budget to dedicate to marketing. 2. We are doing some marketing but we don’t know how to measure it. 3. We are doing some marketing but we’re
Ever get stuck? We all do. Sometimes it’s simply because we are paralyzed by the need for perfection. Simon Sinek, author of Start with Why says that “progress is more important than perfection.” It sounds easy, but where do you begin? Personally, it has taken me decades to grasp this concept – and I’m still
Business moves at light speed and most business leaders feel as if they’re constantly playing catch-up. That’s why pausing to plan in Q4 is critical. Following three simple steps will help you get ahead of the curve and have a smoother, more successful 2023. A common question from business leaders is how to best focus
Who doesn’t want to be prepared? It’s a natural instinct for survival. And when it comes to the businesses we lead, we want them to not just survive, but thrive! So, as the bells of uncertainty in our world and economy begin to toll once again, it’s a natural and healthy response to assess where
In today’s highly digital, ever-changing world, businesses that sell to other businesses (B2B) face a multitude of marketing channels, tactics, and platforms as options to reach their target. The good news is that there are many ways to reach your target audience effectively – the bad news is that the best path is often unclear.
When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
