In today’s highly digital, ever-changing world, businesses that sell to other businesses (B2B) face a multitude of marketing channels, tactics, and platforms as options to reach their target. The good news is that there are many ways to reach your target audience effectively – the bad news is that the best path is often unclear.
When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
Companies large and small are harnessing the power of LinkedIn’s network to market services, provide thought leadership, and make connections with people and companies they want to know. In my last blog, I detailed how to ensure your LinkedIn profile is complete, accurate, and impactful. Those steps provide the foundation you need before implementing any
