What do you do when a market shifts? When a competitor switches gears or merges out of the blue? When something in your “Threats” column becomes a reality? That is the time to pivot. A perfect example is the astonishing changes we’ve recently witnessed in the political arena. The President dropped his bid for re-election
Do you remember the range of emotions – from extreme excitement to sheer terror – when you were in your early years as an entrepreneur? Whether your entrepreneurial path is at the early ideation stage, or you have a longstanding business ready to reach the next level, the fundamentals of reaching your future goals remain
Just as you don’t get a rocket to its destination without a solid blueprint, detailed trajectories, and the right fuel, you don’t get great marketing without a plan, the best tactics, and a way to measure results. In business, starting with a plan creates a clear path forward and propels progress. Why is a Marketing
Ever get stuck? We all do. Sometimes it’s simply because we are paralyzed by the need for perfection. Simon Sinek, author of Start with Why says that “progress is more important than perfection.” It sounds easy, but where do you begin? Personally, it has taken me decades to grasp this concept – and I’m still
Business moves at light speed and most business leaders feel as if they’re constantly playing catch-up. That’s why pausing to plan in Q4 is critical. Following three simple steps will help you get ahead of the curve and have a smoother, more successful 2023. A common question from business leaders is how to best focus
When companies are pursuing growth options, there are many paths to consider including product/service improvements, channel development, and target market expansion — to name a few. Companies that sell directly to consumers (otherwise known as business-to-consumer, or “B2C”) often consider the option of expanding their markets into the business-to-business (B2B) space and selling their product
We’ve successfully moved through the first three quarters of the year. Fall, the season of change, brings vibrantly colored leaves, smells of pumpkin spice, and the tingle of crisp, morning air. To business owners, Fall also signals the passage into Q4 – the season of planning. As an entrepreneur, marketer, and a Capricorn to boot,
