We talk with a lot of business owners, and many are keenly aware when they need marketing help. Typically, some or all of the following issues exist within their company: 1) Declining sales 2) Lack of brand awareness 3) Little insight into what’s working or not working. 4) Inconsistent messaging 5) Difficulty reaching their ideal
There are three things we regularly hear from business owners who are struggling to grow their companies: 1. We want to grow but don’t have the time or budget to dedicate to marketing. 2. We are doing some marketing but we don’t know how to measure it. 3. We are doing some marketing but we’re
I’m writing this on the first day of Spring – one of my favorite days of the year. It represents newness, awakening, and growth. Recently, I experienced the excitement that springtime brings through the eyes of my 3-year-old granddaughter when I took her to see the baby chicks at a local farm store. When we
I recently came across an inspiring article written by Clate Mask, CEO of Infusionsoft (rebranded as Keap in 2019) about the three keys to business success: Passion, Freedom and Impact. These three, he says, must work in harmony with one another and are accomplished together: “Without passion for your business, you can’t have the freedom
At the end of the calendar year, particularly after the holiday celebrations are winding down, it’s nice to just take a deep breath and recharge. This year, I found it so enjoyable to take advantage of the rare few hours of complete silence with no one in the house, no Zoom meetings scheduled, and no
Ever get stuck? We all do. Sometimes it’s simply because we are paralyzed by the need for perfection. Simon Sinek, author of Start with Why says that “progress is more important than perfection.” It sounds easy, but where do you begin? Personally, it has taken me decades to grasp this concept – and I’m still
Business owners have a passion for their work unlike any other people I know. We live it, eat it, breathe it, sleep it, get awakened in the middle of the night by it… and wouldn’t have it any other way. The difficulty can be getting away from work for a while. Yet to be at
There’s just something awesome about turning the calendar over to a new year that gives me a sense of having control over my destiny. Transitioning from 2020 to 2021 felt this way even more so, likely due to the fact that we can – once and for all – shut the door to one of
Last year I wrote a blog on this very same topic. What a difference a year makes! And while much has changed in our world, in our personal lives, and how we do work, now is still a great time to take stock of what you’ve accomplished this year, where you’ve fallen behind, and what’s
